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what are digital platforms?
Digital platforms are used to digitally expand the range of products and services. It is the virtual interface between companies and customers, other companies and their own employees. The basis for a digital platform is a cloud-based technology.
There are four stakeholders in a digital platform:
- operator, who is the interface to the customer
- producer, who offers their products or services
- consumer, who uses the products/services
Through platforms, data can be exchanged and users can interact with each other.
There are the following categories of platforms:
- digital platforms, such as Amazon, Uber or Airbnb
- social platforms, such as Instagram, Facebook, Twitter or YouTube
- digital industry platforms, such as General Electric, Axoom
characteristics of digital platforms
Digital platforms characterize by high scalability and high reach. The computing capacity can be adjusted quickly and sensitively and that makes the platforms very flexible. In addition, location does not matter.
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The platform either brings supply and demand together through several functions, such as search functions, or is a direct provider, which means that a contract is concluded directly with the platform.
Digital platforms are also so successful because they are independent in the market.
Digital platforms are becoming increasingly relevant and profitable, and this also applies to the B2B sector. Manufacturers and retailers can thus offer customers additional services.